Trade-Off: Why Some Things Catch On, and Others Don't by Kevin Maney

• Trade-Off: Why Some Things Catch On, and Others Don't
• Kevin Maney
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780385525954
• Publisher: Crown Publishing Group

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Overview

A Fresh and Important New Way to Understand Why We Buy Why did the RAZR ultimately ruin Motorola? Why does Wal-Mart dominate rural and suburban areas but falter in large cities? Why did Starbucks stumble just when it seemed unstoppable? The answer lies in the ever-present tension between fidelity (the quality of a consumer’s experience) and convenience (the ease of getting and paying for a product). In ...

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